Development And Evaluation Of A Dispersive Liquid Environmental Sciences Essay

It has been built up a little scope, basic, and fast diffusing fluid microextraction ( DLLME ) process in blend with fiber optic-direct exhibit detecting spectrophotometry ( FO-LADS ) with charge-coupled gadget ( CCD ) sensor benefitting from a miniaturized scale cell. The official notice strategies ( ASTM D2330 †02, ISO 7875-1 ) which require exhausting processs were supplanted with adjusted strategy, as an outcome, it has accomplished a significant decline in test size, riddance of the use of costly glasswork, and a diminishing in the proportion of trichloromethane utilized each piece great as substantially more expansion in affectability. Our introduced technique requires only one twentieth of test ( 5.0 milliliter ) , short of what one three-hundredth of microextraction dissolver ( chloroform = 138 A µL ) , and much decreased in systematic clasp contrasted and official explanatory strategies ( short of what one moment ) . The normalization bend was added substance in the e xtent of 0.06 A-10-1 †0.8 A-10-1 milligram La?’1 of Na dodecyl sulfate ( SDS ) with a correlativity coefficient ( R ) of better than 0.99 and the LOD was 0.02 A-10-1 milligram La?’1. The repeatability of the proposed technique ( n=7 ) were seen as 4.5 and 3.6 % for the centralization of 0.03 and 0.07 milligram La?’1, severally. The advancement factor was seen as 75 for SDS. Watchwords: Diffusing fluid microextraction Aâ · Water investigation Aâ · Methylene blue dynamic substance Aâ · Anionic wetting specialist Aâ · Fiber optic-straight cluster detecting spectrophotometry1. IntroductionA turning open worry over securing our condition commit scientific experts, including diagnostic physicists, to change their exercises in such a way, that they will be directed in a naturally inviting mode. Testing, and especially test preparing, regularly includes coevals of huge wholes of toxins. This is the reason test preparing methods that utilization a little entirety of natural dissolver, or none by any stretch of the imagination, have been created [ 1-4 ] . Anionic wetting specialists ( AS ) are generally utilized in family cleaners, modern cleansers and brightening arrangements. The wetting operators ousted to regular H2O repositories as city and modern squanders are acceptable known to hold unpropitious consequences for sea-going creatures ; thus the checking of wetting specialists in ecological examples is vital [ 5, 6 ] . For the estimating of whole surfactant fixation, titration strategies have been widely investigated [ 7, 8 ] . A few particle specific anodes touchy to anionic wetting operators have been accounted for so far [ 9-11 ] . Anionic wetting operators are ordinarily controlled by spectrophotometric strategies using methylene blue ( MB ) , this standard techniques being utilized to discover AS in the surface and faucet water tests ( ASTM D2330 †02, ISO 7875-1 ) [ 12, 13 ] . The strategy depends on the arrangement of blue-hued trichloromethane extractible particle pair between the AS and the cationic MB. This requires three back to back extractions of AS-MB content in 100 milliliter of test with 15, 10, and 10 milliliter of trichloromethane. The particle pair is dictated by spectrophotometry, mensurating the optical thickness at 650 nanometer. In any case, these official strategies are non just long and exhausting however next to require incredible proportions of test and trichloromethane which has unsafe outcome on scientists and condition. In addition, this technique needs group of examination lab glasswork, do these tasks profoundly costly and awkward for the administrator. So it appears to be impor tant to look for new proposals as choices for the previously mentioned strategy so as to build the lab productiveness, administrator security, comfort, and to chop down radically the reagents ingestion and waste creation. Koga et Al. proposed a decline of the size of test utilized for AS finding in H2O, being adjusted this technique to use 50 milliliter of H2O and 5 milliliter trichloromethane, holding got a six times expansion of the examination lab productiveness [ 14 ] . An other streamlined techniques that chop down the proportions of reagent by using a specific kind of adsorbent have been proposed [ 15 ] . In any case, this strategy other than includes exhausting processs. Other than other exploration laborers contemplated essential biodegradation of AS in aerophilic indicating preliminaries dependent on the development of particle pair of AS and MB [ 16 ] . By mid 2006, Assadi and his exploration bunch enhanced an alluring, high open introduction and ground-breaking fluid stage microextraction ( LPME ) strategy which named their procedures â€Å" Diffusing fluid microextraction † ( DLLME ) [ 17-19 ] . Past the quality of effortlessness of activity and celerity, ingestion of microextraction dissolver at the small scale level volume and similarity with expository instruments are other gainful attributes of DLLME as an example pretreatment technique [ 20-25 ] For amazingly delicate, precise, fast, and modest estimating with ingestion of extraction dissolver at small scale level volume, we propose an improvement of the spectrophotometric MB technique that can be utile for discovering anionic wetting operators in watery examples. A sequential DLLME in blend with fiber optic-direct cluster detecting spectrophotometry ( FO-LADS ) with charge-coupled gadget ( CCD ) sensor benefitting from a miniaturized scale cell was utilized for this intent.2. Experimental2.1 Reagent and measures The reagents utilized in the tests were of expository class: MB ( utilized as a cationic color ) , sodium dodecyl sulfate ( SDS, utilized as a delegate anionic wetting operator ) , CH3)2CO as disperser dissolvers, trichloromethane as microextraction dissolver, NaOH, HNO3 ( 65 % ) , HCl ( 37 % ) , acidic corrosive, and Na ethanoate for doing cushion arrangement ) and acquired from Merck ( Darmstadt, Germany ) . Outright ethyl liquor ( and gt ; 99.6 % ) bought from Bidestan organization ( Qazvin, Iran ) . The required proportion of SDS was broken down in unadulterated H2O to do standard arrangement of 1000 mg L-1. The stock arrangements of MB ( 3 A-10-3 mol L-1 ) were set up by blur trip proper aggregates in double refined H2O. All the plastic and glasswork were cleaned by drenching for 24 H in 10 % v/v HNO3. In the wake of purging, all holders were comprehensively washed multiple times with double refined H2O and twice with CH3)2CO preceding use. No any cleanser was utilized to clean glasswork since it is difficult to take from surfaces and causes high results. 2.2. Mechanical assembly and Instrumentation contraption The fiber optic-straight exhibit detecting spectrophotometer was roosted from Avantes ( Eerbeek, Netherlands ) . The light shaft from the UV-Vis starting ( Deuterium-Halogen ) was engaged to the example miniaturized scale cell ( Starna Scientific, Essex, England, Cat. NO. 16.40F-Q-10/Z15 ) . The spectrograph acknowledges the light bar transmitted through the optical fiber and scatters it by means of a fixed mesh over the 2048 segment CCD-direct cluster sensor. The instrumental parametric amounts are recorded in Table 1. A Universal EBA 20 extractor outfitted with an edge rotor ( Angle rotor for 8 A-15 milliliter tubings, 6000 cycles for each moment, Cat. No. 2002 ) were gotten from Hettich ( Kirchlengern, Germany ) . A flexible pipette ( 10-100 A µL ) was set up from Brand ( Wertheim, Germany ) . All 0.1, 1.0 and 2.5 milliliter panpipes were set up from Hamilton ( Reno, NV, USA ) . To clear out the small scale cell, stay away from any memory result and better the repeatability of procedure, it was washed multiple times by around 2 milliliters of propanone between every examination and dried with a conduit of cold air by use of a hair drier. 2.3. Notice process Hundred milliliter of test was set into a 250 milliliter separating channel and 10 milliliter of a 1 A-10a?’3 mol L-1 MB arrangement and 15 milliliters trichloromethane were included. Subsequent to upsetting the blend keenly for 1 min, the two phases were let to partition and chloroform bed taken for examination. Each example was separated to boot multiple times using 10 ml part of trichloromethane and optical thickness measurings were made at 650 nanometers in forepart of an outside normalization arranged from SDS. Arrangements in the degree somewhere in the range of 0.1 and 0.5 milligrams La?’1 were removed in a similar way than tests. 2.4 Recommended expository procedure Into a progression of screw top glass preliminary tubing with conelike underside 5.0 milliliter of the standard SDS arrangements at the fixation in the contemplated degree were pipetted out. At that point 25 A µL of 3 A-10-3 mol L-1 MB standard arrangement was included. A short time later, 2.00 milliliter ethyl liquor ( disperser dissolver ) consolidating 138 A µL trichloromethane ( microextraction dissolver ) was infused rapidly into the example arrangement using a 2.50-mL syringe. This infusion prompted an overcast arrangement, brought about by the good beads of trichloromethane into the watery example. The stage partition was quickened by centrifugating at 5500 cycles for every moment for 3 min. After this measure the spread good beads of trichloromethane were settled at the underside of the watery arrangement in conelike preliminary tubing. Resulting to this procedure, for emptying the upper fluid arrangement a long needle associated with 10-mL infusion syringe was inundated down in to demonstrate tubing and pulled the examiner up till minute 200-300 A µL of watery stage stays at the head of natural bed. The volume of the settled natural stage was resolved using a 100-i? ­L microsyringe at 25  °C which was 65A ±2 A µL. Sixty smaller scale liter of this settled stage was evacuated by micropipette and brought into miniaturized scale cell. The normal optical thickness of AS-MB particle pair in trichloromethane was estimated at the frequency of 650.0 nanometers by organizations of FO-LADS.3. Result and treatmentIn request to get a high affectability, the parametric amounts affecting the DLLME, for example, the sort of the microextraction and the disperser dissolvers each piece great as their volume, centralization of MB, pH, and the

Knowledge and Competence and Professional Practice Essay

Information and Competence and Professional Practice - Essay Example The paper will likewise talk about issues identified with responsibility as a medical caretaker just as elements that influence the dynamic procedure and how this converts into proficient practice. Examination of the hypotheses of information, capability and expert practice The idea of information is firmly identified with the hypothesis of information creation. Information creation isn't just worried about managing target data yet it additionally contemplates experiences that are exceptionally abstract from individuals from the association and these are tried so as to be utilized by different workers (Robbins, 1993). Fundamentally, â€Å"knowledge creation is characterized as the way toward making accessible and enhancing information made by people also endeavoring to interface it with the organization’s information system,†( Nonaka, Krogh and Voelpel 2006). New thoughts are produced and these are useful in the tasks of the association overall. Having created the neces sary information, it gets basic to formalize a consistent improvement of the information through various administration frameworks to assist the association in general. ... It can likewise be noticed that information creation isn't a safeguard for powerful individuals in an association alone yet it should incorporate contribution from all individuals inside that specific association. If there should arise an occurrence of a clinical arrangement, through information creation, the attendants are given the self-governance to settle on educated choices in their tasks particularly with respect to post employable recuperation. Practice hypothesis is material in this specific situation where I will utilize my insight to offer fitting treatment to reduce torment. This likewise involves change of information into reasonable abilities. Dynamic that is improved through information creation is fundamental to the tasks of each association (Schultz, 2003). This idea is likewise relevant in the region of training of human services experts as they are probably going to build up a feeling of having a place with the emergency clinic which is a fundamental principle for t raining advancement. I emphatically accept that my obligations can be upgraded through settling on choices with respect to controlling treatment to the patients. As indicated by Nonaka, Krogh and Voelpel (2006) the achievement of other regular associations is for the most part affected by their capacity to stay up with changes that might be getting in the business condition at that specific period and it very well may be seen that information creation assumes a significant job. This idea can likewise be applied to a clinical arrangement where the activities of various medical clinics are shaped on a similar business standards with other traditional organizations. Execution is likewise upgraded through information creation and sharing given that the human services experts are in a superior situation to settle on educated choices that may influence their activities. Choices made by an individual frequently shape his

Why Radical Islam Fears Bollywood Pop Culture Essay

Why Radical Islam Fears Bollywood Pop Culture - Essay Example It is obviously obvious from the conversation that Islam fills in as the third and last religion in the rundown of the three Abrahamic beliefs with Judaism and Christianity as its ancestor convictions. All these three religions refer to their Scriptures not exclusively to lecture the lessons, yet in addition misuse the equivalent for their political, social and monetary increases. It is in this way the celebrated saying was developed that even the fallen angel can refer to Scriptures for his own motivation. The equivalent could be applied on the implied fanatic associations including Al Qaeda and Taliban and so on, and their sinister disapproved of pioneers Osama receptacle Laden and his abhorrent friends. By investigating the historical backdrop of starting long periods of Islam, it becomes completely clear that the confidence has consistently been a religion of harmony, generosity and empathy, which has rewarded even its most noticeably terrible adversaries on the noblest standards of compassion and mankind. In any case, similar to Judaism and Christianity, its reins and harnesses went under the influence and control of the brutal and stone-hearted go getters, who began misusing the confidence for their own benefits. The equivalent is applied to Al Qaeda, which seems, by all accounts, to be resolved to make tumult, political agitation and confusion everywhere throughout the world in the holy name of Islam. In spite of the fact that the strict disapproved of individuals are advocated in proclaiming semi-naked bodies, hot postures and tempting signals of ladies as carefully against the lessons of Islam, which are significantly being displayed through the foundation of the Bollywood film industry. The Holy Scripture of Islam for example the Holy Qur’an states: â€Å"And state to the accepting ladies that they should bring down their look and watchman their unobtrusiveness; that they ought not show their zeenah (decoration/make-up) with the exception of w hat should usually show up thereof; that they should draw their khimar (or bit of cover) over their chests and not show their zeenah but to their spouses, their fathers.† (24:31-32) Thus, the Muslim Scripture orders the ladies to watch purity and cloak so as to get away from the shrewd and dishonorable gazing of the salacious individuals. Some way or another, incorporation of the on-screen characters from the Muslim people group in mass fills in as a specific hindrance for announcing singing and move as fervently inverse to the genuine Islamic culture and progress. For example, the purported Muslim on-screen characters of Bollywood including Saira bano, Madho Bala, Nargis, Zeenath Aman, Parveen Boby, Shabana Aazmi, Tabbu, Soha Khan, Katrina Kaif and others have performed intense and semi-bare jobs in the Indian movies; while the business is additionally inexhaustible in the Muslim saints including Daleep Kumar, Shahrukh Khan, Naseer-ud-Din Shah, Salman Khan, Fardeen Khan, whic h likewise play(ed) the sentimental and extraordinary jobs that are against the Islamic lessons. Likewise, the Muslim lyricists, content journalists, chiefs and choreographers and so forth including Kaifi Aazmi, Javed Akhtar, Farah Khan and numerous others have additionally had their definitive impact in the projection and advancement of Indian music, move and acting parts on the loose. The investigator Shikha Dalmia is of the supposition that the Indian movies are extremely mainstream in every single Muslim nation, and assuming sentimental and colorful jobs through the Muslim on-screen characters and entertainers especially uncover various parts of the contemporary Muslim showbiz staff in present day life, interest of which is crushing the Al Qaeda endeavors

Peroxisome Proliferator-Activated Receptor Delta Polymorphisms Are Essay - 1

Peroxisome Proliferator-Activated Receptor Delta Polymorphisms Are Associated With - Essay Example tivity appropriated; at that point PPAR delta qualities associated with unsaturated fat oxidation in adipocytes and skeletal muscle cells through advancing appropriated unsaturated fat oxidation. Undoubtedly, following the exploration information indicated that basic job in blood lipid digestion plays PPAR delta quality. These were builds up from separate examinations, for example, treating with a PPAR dalta agonists that expansion plasma high thickness lipoprotein (HDL-C) and screening 5’ untranslated district of the human PPAR delta quality for DNA grouping variations where distinguished four polymorphisms. For example, T/C change in nucleotide 15 of exon 4 was related with plasma LDL-cholesterol levels in two companions of solid men, than uncommon C allele connected with higher LDL levels, was related with higher transcriptional action in vitro, and to influence authoritative of translation factor. The end is that DNA grouping variety in the PPAR delta locus is a potential modifier of changes in cardiorespiratory wellness and plasma HDL cholesterol during customary exercise. (Hautalla et al., 2007) As per the World Health Organization, cardiovascular illnesses, diabetes, heftiness, malignant growth, mental sicknesses, osteoporosis, caused 60% of the world’s mortality in 1999, and as per current estimations they will be answerable for 73% of passings constantly 2020.Endeed homeostasis and vitality balance, accomplishing during activity should diminished these scourge dieses from spreading. Homeostasis of vitality and wellness is related with atomic receptors peroxisome proliferator initiated receptors (PPARs) .The way to glucose, lipid and protein digestion is stowing away in PPAR alpha and PPAR gamma, which remain revealed, yet information affirmed the key job of PPAR delta in lipid digestion. Contribution was demonstrated in metabolic confusion, for example, metabolic condition, arteriosclerosis and cardiovascular infection. So sensors for unsaturated fat, PPARs, the controller of metabolic pathway, real individuals, are encored by 48 qualities in people

The Metamorphosis The Last Four Pages Essay Example For Students

The Metamorphosis: The Last Four Pages Essay The Metamorphosis: The Last Four Pages Essay From the start, the last four pages of Franz Kafkas epic The Transformation appear to be good for nothing. This presumption, be that as it may, is definitely not reality. The last four pages, in spite of the fact that appearing to be of no significance, serve to show the peruser how the Samsa family changes because of the primary characters, Gregor Samsas, passing. The familys changes are best exemplified in two distinct scenes: the scene at the kitchen table, and the scene on the streetcar. During the scene at the kitchen table, there is a typical change among the relatives: their new ability to do things autonomously. We will compose a custom paper on The Metamorphosis: The Last Four Pages explicitly for you for just $16.38 $13.9/page Request now Their strong demonstration of composing letters of reason is an away from of their new autonomy. Preceding Gregors passing, the family depended totally on Gregors monetary help and had little as far as duties. Kafka clarifies this absence of work when he composes, they Gregors guardians had framed the conviction that Gregor was set for life in his firm . . . they were so distracted with their quick difficulties that they had lost all thought for the future,(17). By stepping up and keeping in touch with their bosses, Gregors family demonstrates that they no longer rely upon Gregor. The scene at the kitchen table demonstrates uncovering by and by when Mr. Samsa reports that he will fire the housekeeper (17). Thusly, Mr. Samsa exhibits that he has changed and can assume liability. Grete (Gregors sister) and Mrs. Samsa additionally show that they have changed by not challenging Mr. Samsas choice to fire the housekeeper. Everything considered, terminating the housekeeper is an extra advance towards change from an earlier time. The second noteworthy scene is the scene on the streetcar. In this scene, Kafka uncovers the familys plans for the future, just as the huge changes in Grete. He additionally underscores that leaving the loft together is something they the family had not done in months(58). Showing once more their change to autonomy. Thus, the familys plan to purchase a littler furthermore, less expensive condo (58) further demonstrates that they have gotten free. Kafkas comments relating to Grete uncover an alternate sort of progress. During the entirety of the unrest including Gregor, Grete developed both genuinely and intellectually. The musings that Grete incites in the psyches of her folks uncover their great aims for what's to come. All in all, the last four pages of Kafkas epic are a fundamental piece of the story. The scene at the kitchen table and the scene on the streetcar both assume significant jobs in uncovering the adjustments in the Samsa family. The change from being totally reliant on Gregor, and the psychological and physical changes made by Grete. Which were all incited by Gregors demise. Before the finish of the novel, every individual from the family is an alternate individual. . The Metamorphosis The Last Four Pages Essay Example For Students The Metamorphosis: The Last Four Pages Essay From the outset, the last four pages of Franz Kafkas epic The Transformation appear to be futile. This presumption, in any case, is definitely not reality. The last four pages, in spite of the fact that appearing to be of no significance, serve to show the peruser how the Samsa family changes because of the primary characters, Gregor Samsas, passing. The familys changes are best exemplified in two unique scenes: the scene at the kitchen table, and the scene on the streetcar. During the scene at the kitchen table, there is a typical change among the relatives: their new ability to do things freely. We will compose a custom article on The Metamorphosis: The Last Four Pages explicitly for you for just $16.38 $13.9/page Request now Their striking demonstration of composing letters of reason is an away from of their new freedom. Before Gregors demise, the family depended totally on Gregors budgetary help and had little as far as obligations. Kafka clarifies this absence of work when he composes, they Gregors guardians had shaped the conviction that Gregor was set for life in his firm . . . they were so engrossed with their prompt difficulties that they had lost all thought for the future,(17). By stepping up to the plate and keeping in touch with their bosses, Gregors family demonstrates that they no longer rely upon Gregor. The scene at the kitchen table demonstrates uncovering by and by when Mr. Samsa reports that he will fire the housekeeper (17). Thusly, Mr. Samsa exhibits that he has changed and can assume liability. Grete (Gregors sister) and Mrs. Samsa likewise show that they have changed by not challenging Mr. Samsas choice to fire the housekeeper. All things considered, terminating the housekeeper is an extra advance towards change from an earlier time. The second noteworthy scene is the scene on the streetcar. In this scene, Kafka uncovers the familys plans for the future, just as the noteworthy changes in Grete. He likewise underlines that leaving the loft together is something they the family had not done in months(58). Exhibiting once more their change to freedom. So also, the familys plan to purchase a littler what's more, less expensive condo (58) further demonstrates that they have gotten autonomous. Kafkas comments relating to Grete uncover an alternate sort of progress. During the entirety of the strife including Gregor, Grete developed both genuinely and intellectually. The musings that Grete incites in the psyches of her folks uncover their great aims for what's to come. All in all, the last four pages of Kafkas tale are an imperative piece of the story. The scene at the kitchen table and the scene on the streetcar both assume significant jobs in uncovering the adjustments in the Samsa family. The change from being totally subject to Gregor, and the psychological and physical changes made by Grete. Which were all incited by Gregors demise. Before the finish of the novel, every individual from the family is an alternate individual. Class: English .

Unit 3 P3 Health and Social Care Essay Example

Unit 3 P3: Health and Social Care Essay A hazard appraisal is an arrangement set up to decrease the danger of damage happening, it intends to distinguish potential dangers to the wellbeing, security or security of a consideration professional. Hazard appraisals must be held under the wellbeing and security at work act and Management of Health and Safety Regulations 1999. It is a legal report and if not completed consideration associations can confront arraignment. The HSE (wellbeing and security official) can demand chance evaluations whenever to ensure they are being done and are up to norm and are being held out accurately. It is an assessment of the work place searching for potential dangers in spite of the fact that it is the businesses duty, it is consistently network based work, all representatives must be aware of the peril, comprehend the dangers related with them and must have the option to report any wellbeing and security concerns they may have. The hazard evaluation is comprised of five phases, right off the bat you ought to distinguish any dangers that are a hazard to wellbeing this could be anything from the hardware used to the working conditions. At that point you should consider the individuals who could be hurt by the risk and how. You at that point must assess the hazard and choose whether the precautionary measures as of now set up are satisfactory or whether more ought to be done to forestall hurt. You should then record your discoveries and incorporate a point by point strategy that you are going to take lastly survey your appraisal and amend if important. We will compose a custom article test on Unit 3 P3: Health and Social Care explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on Unit 3 P3: Health and Social Care explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on Unit 3 P3: Health and Social Care explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer Another piece of the hazard evaluation is deciding the probability and seriousness of the risk. This is on a size of 1 to 5 for probability 1 importance it isn't probably going to occur up to 5 being probably going to occur. For seriousness 1.could be a mortar may must be administrated 2. Stiches being applied 3. A wrecked arm or a mishap which may take half a month to mend from 4. A messed up leg or genuine injury that after some time will mend and 5. A changeless handicap or passing.

Discrimination Essay Online For Free - Free Essay Example

Affirmative Action Introduction Affirmative action is policies that institutions engage actively in for them to improve on the opportunities for groups that have been historically excluded in the society. In the recent past, educational institutions have been under pressure to eliminate or reduce any form of discriminatory actions (Carolyn, 2000). In most cases, affirmative action policies have been employed to comply with the requirements of the law. However, research shows that the affirmative actions have not completely neutralized the acts of discrimination. Globally, the supreme courts have crowned lengthy legal campaigns to eliminate educational institutions segregation. However, most educational institutions are, today, committed to offering equal opportunities to all persons in the institutions irrespective of color, race, nationality, religion, age, sex and educational orientation. Affirmative action is the product of 1960s civil rights movement that was intended to permit equal opportunities in institutions for the disabled community. Affirmative Action Debate Affirmative action is a debate process than a policy admission. Recently, universities and colleges have reached out to unrepresented groups and sought their applications. As a result of affirmative action, the universities and colleges have doubled their admission of the representatives of minority persons. Studies show by Datcher Garman (1993) indicated that institutions that abolished affirmative action policies have seen a decline of 61% of disabled student representation in the educational institutions. They insist that affirmative action is instrumental for socioeconomic educational developments. Moreover, students who benefited from affirmative action policies have reported positive lifestyle. Honestly, they have received better jobs with pleasant incentives. For this reason, they have sustained a better life because of the opportunity they were offered. Diversity in the educational institutions permits learning advantages for every student inclusive of their intellectual and personal developments. People exist in the global society with multiple cultures, therefore, for everyone to be prosperous; the educational stakeholders must effectively work together with a diverse society surrounding them. The affirmative action policies are instrumental for compensation of the economic, racial and social harassments. Normally, the persons who enjoy high social and economic status receive numerous opportunities than the people from lower economic and social backgrounds. The supports of the affirmative action are of the opinion that certain ethnic or racial groups have limitations in access of education. Ideally, this might be because they are in the brackets of lower income and hence not exposed to resources navigating on the educational institutions than their counterparts from higher social and economic class. Globally, affirmative action advocates a re in support of the competition between the students based on their merit. However, they argue that the affirmative action is crucial for the compensation of the economic disparities. Although some opponents of affirmative action points out that the policy has led to division of the society along ethnic, economic, gender and nationality lines, the supports coherently argue that affirmative action incites the tensions that results from racism because the policy raises racial consciousness Conclusion The controversy surrounding the policy of affirmative action in the educational sectors are related to the perceptions of the public. Evidently, there is a lack of proper execution of the policy navigating on affirmative action (Hwok, 2012). This has led to variations in its actualization and an inadequate uniformity resulting in ideological clashes on the affirmative action nature. Additionally, the implementation of the policy has been downplayed by many critics of affirmative ac tion. These argument clashes have resulted into contention against and for affirmative action. In a nutshell, affirmative action policies should be supported in educational institutions for the students to receive better equal chances irrespective of their socioeconomic significances. References Managing multiculturalism and diversity in the library: Principles and issues for administrators [Special topic]. (January 01, 1999). Journal of Library Administration, 27. Datcher, L., Garman, D. (January 01, 1993). Affirmative action in higher education. The American Economic Review (evanston), 83, 2, 99-103. Carolyn, N., Jane, M. (January 01, 2000). The impact of affirmative action legislation on women working in higher education in Australia: progress or procrastination?. Women in Management Review, 15, 8, 404-414. Hwok-Aun, L. (January 01, 2012). Affirmative action in Malaysia: Education and emplyment outcomes since the 1990s. Journal of Contemporary Asia, 42, 2, 230-25 4. Archibong, U., Adejumo, O. (May 01, 2013). Affirmative Action in South Africa: Are We Creating New Casualties?. Journal of Psychological Issues in Organizational Culture, 3, 14-27.

Tips for Writing Persuasive Essays

Tips for Writing Persuasive EssaysWriting an argumentative persuasive essay can be challenging, but it is important to make sure that you plan ahead. It can be easy to get caught up in the moment and the writing itself and not realize where your work may fall short.When you first start to plan your persuasive essay topics, you might find that you are going off topic. A couple of examples of off topic topics include religion, politics, relationships, ethics, and social studies. You will want to make sure that your topic or group of topics does not have any potential bias or prejudice in it.Another thing to consider when you are planning your topics is if there is a connection between the topic and the reader. For example, if you are writing a political essay, a reference to the history of the country and its present-day government could be a good way to connect the two. This connection can help make the essay more interesting, as well as serve as a bridge for future discussion between the two topics.Finally, you will want to consider how the arguments you are making will be best explained by the persuasive essay topics you choose. There are several options, including using hypothetical, highlighting the strengths and weaknesses of your arguments, or even utilizing the entire document as an outline. If you want your essay to be read more than once, consider highlighting the strengths and weaknesses of your points by writing them down as examples. This will make your work flow much smoother as you will see your points and the strengths and weaknesses more clearly.To illustrate the effectiveness of argumentative persuasive essay topics, you can think about how some of the better-known political speeches are written. The speeches can benefit from using current headlines, a direct quote, or a little bit of retelling. To effectively explain a concept, the person giving the speech needs to use these methods in order to draw the audience's attention to what they want to hear.While researching your argumentative persuasive essay topics, you will come across many of the same types of materials you will find in any form of writing, including web copy. In order to come up with effective persuasive essays, you need to pay close attention to these pieces. They can contain many of the same strategies used in writing powerful argumentative essays, so learning how to use them can certainly help you become a better writer.By coming up with your persuasive essay topics and learning to identify the weaknesses in them, you will be ready to write a strong argumentative persuasive essay. If you keep these tips in mind, you should find that writing great argumentative persuasive essays is easier than it seems.

Andrea Yates the Behavioral Perspective Essay - 741 Words

Andrea Yates A lot of human behavior patterns are based on genetics, including the human nervous system and brain, hormonal systems, neurology, and genetics. Andrea was diagnosed with depression and also took medication. She overdosed at her parent’s house in June 1999. Doctors told her she shouldn’t have anymore children because they saw the path she could be going down. They thought having more children would bring more stress and increase her depression and her trying to commit suicide. Despite what the doctor’s recommendation she had 5 children. She took care of her father as well who suffered from Alzheimer’s and â€Å"was completely out of it said Jutta Kennedy. Her mother also said how her father always doted on Andrea, she was†¦show more content†¦The Psychodynamic Perspective focuses on unconscious mental activity. This perspective suggests that both normal and abnormal behaviors are determined primarily by unconscious forces. According to Evan Thomas, Andrea Yates was suffering from postpartum psychosis. She was so depressed and out of it she couldn’t function while trying to do everything. They say most killers are sociopaths, but Andrà ©a was the opposite. She didn’t act or think like a killer so it appeared. The Humanistic Perspective focuses on how people can achieve their fullest potential as individuals who make choices and who take control of responsibility for their mental, social, and personal experiences. It also emphasizes free will and individuals control of their own behavior. Andrea fulfilled her dreams when in high school by being valedictorian. She also had a home to shelter with her family. She was loved very much by her kid’s husband, and parents. Andrea Yates was the perfect child and succeeded very well during high school. She married another â€Å"perfect child† names Russell Yates. He was the football star and everyone loved him. She wanted everyone to think she was a mother was the best and never did anything wrong. She wanted people to think she can do everything and anything. But trying to do everything can make people crazy and tired like Andrea. She must have felt she had to have the perfectShow MoreRelatedOld Woman And Loving Wife Of Rusty Yates975 Words   |  4 PagesOn June 20, 2001, Andrea Yates, a 46 year old woman and loving wife of Rusty Yates, murdered her five children. First, Andrea drowned her three youngest boys in their bathtub, removed them from the water, laid them on her bed, and then covered them with a bedsheet. Next she drowned her daughter, Mary, and as she was doing so, her oldest son, Noah, asked what was wrong with his sister. Once he saw that Mary was mangled in the bathtub, he s tarted to run away from Andrea. Andrea chased Noah and forcefullyRead More The Insanity Defense Essay1269 Words   |  6 Pagesand lawyers agree that it is a brain disease. 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Medical Dominance Is A Concept Within The Australian...

Medical dominance is a concept within the Australian health care system which majorly impacts general practitioners (GPs), through giving them power over the associated economics and business of health services. This is specifically exemplified in their role within the health care system under the Medicare Benefits Schedule (MBS), wherein they act as the primary care service providers in Australia. With reference to the private sector, the position of power given to GPs is exemplified through their control over the client bases of other health professionals. This control generates both disadvantages and advantages for GPs. Disadvantages include the inevitable production of poor professional relationships within multidisciplinary teams, due†¦show more content†¦Their job is to aid clients in resolving their health issues, whether that be through direct care, or working in a multidisciplinary team, providing referrals to allied health professionals and specialists who can aid in preventative care or chronic disease management. Such referrals are the primary method in which AHPs and specialists are accessed. However, this is not the only form of medical dominance. McNeil et. al (2013) suggests that it can also be identified through differential treatment within the health care system, wherein the dominant group, namely medical practitioners, receive benefits such as promotions, better income, greater opportunities, and praise. This is largely due to the organisation of Australian hospitals wherein health professionals are positioned in a hierarchy based on their managerial and clinical qualifications (Willis, Reynolds, Keleher, 2012; Licqurish Seibold, 2013). Evidently, medical dominance spans through both the private and public sectors of the Australian health care system, effecting them both in their respective manners. However, a focus on the private sector will be discussed. Showcased through the MBS, medical dominance is exemplified through a GP’s capacity to control the client base of medical specialists and AHPs. This structure within the Australian health care system can be argued as disadvantageous for GPs, as it manufactures

Puma Corporation s Integrative Managerial Issues...

Puma Corporation’s Integrative Managerial Issues Regarding Social Responsibility During the 1960’s, the definition of corporate social responsibility expanded as social activists began to question the typical â€Å"economic obligations† mentality, which focused on the singular economic objective of business. Nowadays, society expects much more out of businesses and corporations. Business firms are expected to go beyond their legal and economic obligations and act in ways that are beneficial to society. Businesses today are held to a much higher moral standard, and must be able to differentiate between right and wrong business practices. One corporation that exceeds expectations when it comes to corporate social responsibility is Puma Corporation. Their latest social responsibility initiatives aim to tackle such important issues as globalization, social sustainability, and environmental sustainability. Puma Corporation is an international company that designs, develops, and sells various types of sportswear, including footwear, clothing, and accessories. Founded in 1948 by Rudolf Dassler, this corporation has grown to be one of the largest sports brand in the world. Puma specializes in creating high performance sportswear in such categories as â€Å"Football, Running, Training and Fitness, Golf, and Motorsports.† They have collaborated with world renowned designer brands and celebrities, from Alexander McQueen to Rihanna, to create innovative and high speed products. Not only is PumaShow MoreRelatedCase Study on Adidas Supply Chain7726 Words   |  31 Pages|[pic] | |Type |Public (AG, FWB: ADS) | |Founded |1924 (registered in 1949)[1] | |Founder(s) |Adolf Dassler | |Headquarters |Herzogenaurach, Germany | |Key people |Herbert Hainer (CEO), Erich Stamminger (CEO, Adidas | | Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesand permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturersRead MoreMarketing Management130471 Words   |  522 Pages– an introduction Unit structure: 1. Introduction 2. Learning Objectives 3. Marketing Management 3.1. Evolution of marketing management 3.2. The Role of Marketing 3.3. Marketing concepts 3.4. The Marketing Mix (The 4 P s Of Marketing) 3.5. Corporate Social Responsibility (CSR) and Ethics in Marketing 4. Have you understood type questions 5. Summary 6. Exercises 7. References 1. INTRODUCTION: The apex body in United States of America for the Marketing functions, American Marketing Association

Drug Alcohol And Drug Abuse - 1773 Words

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People in college are continuing to turn to alcohol and drug abuse and very dangerous levels. For example, The National Institute On Alcohol Abuse And Alcoholism reported the following shocking statistics regarding college-age drinking: Four out of every five college students drink alcohol, half of which binge drink Almost 2,000 college students die every year due to alcohol Nearly 100,000 are sexually assaulted or raped due to alcohol Close to 600,000 are injured when intoxicated or due to other people s intoxication Just about 700,000 are assaulted by a student whoShow MoreRelatedThe Drug Of Drug And Alcohol Abuse Essay1531 Words   |  7 PagesThe movie Trainspotting is an entertaining look into the dark world of drug and alcohol abuse. Heroin is the drug of choice for the protagonist, but other substances are also consumed throughout the film: heroin, prescription medication, opium, hash, amphetamines, and alcohol are a constant presence in the story. 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Science Investigatory Project Essay Sample free essay sample

1. 1 Background of the Study- states the principle of the survey. It explains briefly why the research worker chose this survey to work on. 1. 2 Statement of Problem/Objectives – the nature A ; range of the job should be presented with lucidity. Two types of aims possibly stated: 1. 2. 1 General Objective – this is related to the job as given in the early portion of the subdivision. 1. 2. 2 Specific Objective – this states the intent of each experiment conducted. 1. 3 Significance of the Study- the importance of the survey is explained in this portion. 1. 4 Scope and Limitations – states the coverage A ; extent of the survey. Chapter II – Review of Related and Literature 2. 1 Review of Related Studies 2. 2 Review of Related Literature Chapter III – Methodology 3. 1 Materials / Equipments – the exact proficient specifications. measures and beginning of method of readying for all stuffs used should be given. Specifically reinforced equipment used in the survey must be described and the description accompanied by a image. We will write a custom essay sample on Science Investigatory Project Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 3. 2 General Procedure – the mode A ; sequence by which each experiment or set of observations were done A ; how measurings were obtained should be described in item. Avoid utilizing the â€Å"recipe style† when saying the bit-by-bit process. Use the narrative signifier in the past tense.

Supply Chain Planning and Control Sustainability

Question: Discuss about the Supply Chain Planning and Control Sustainability. Answer: Introduction The global population is growing rapidly over the last quarter century, and an approximate of the population by 2016 is an estimation of 7.4 billion, this implies that the demand for food and energy has autonomously gone high so as to meet the requirements. As every activity takes place, concern has to be in place to see the economic and social environments are to be at a conservation state and not degraded by the activities to sustain human needs over the years. (Tseng et.al, 2015). It means that there is a staggering 50% increase in the energy and food and the increase in by 30% of water in general in the past 25 years. When this demand went high, then an obvious consequence for this was an increase in other use of resources. The demand for the natural resources was at a stripping margin which was at a level higher than the available resources. Thus sustainability came up as a trend in the supply chain management to try and solve the existing problem and as the demand for the trend in the current time. In this paper, a critical overview is in the affection of sustainability and its importance in the supply chain management as a rising trend in the business areas over the last 25 years. Sustainable supply chains When trying to make an anticipation on the sustainability issue then one this to be in consideration is the making of value be one of the working priority. It is a more working deliberate move for every business around the globe to make profits which are the ultimate goal for a business set up. It has been on the executive agenda for a period now and one of the fastest growing trend in the supply chain managements to be precise in the last quarter century. (Luthra et.al, 2015). As a trend, more than two-thirds of the 500 supply chains personnel's have a prospect in which they have taken it into consideration. (Monckaz, et.al, 2015). It is a full operational task which has enabled to make the sustainable move to make it be a business venture and bring profit to the company thus the executive leaders have made it evolve so as to be far more strategic and better commercial in the current than the past. All supply chain store have to have the initiative of having the part of their busine ss to take that and not allow any disruption to the environment while making profits. To be able to make an address to the inconsistency definitions of the sustainability aspect, most of the existing literature have a different perspective of the supply chain management. An argument posed claims that to be able to define it requires one to make a couple of reference to the considerations of the social environment which must be at par with the economic objectives. Sustainability comprehensively in chain management is the triple bottom line which an approach is through, where the minimum base performance of the organization is about achievement as the in the environmental, social and the dimensional economic perspectives. It can be at comprehending of being in line with the notion of having an order which qualifies to be a company in fulfillment before an allowance is put to complete the orders. (Heizer, 2016). It is only when such an explicit alignment of the economic grounds is in place that it allows the goals, and the sustainability issues have a creation of a busin ess case where the acceptance and adoption of the primary practices to conserve the environment is in use. When the act and notion of sustainability are having the base of argument and in supplementation with the supply chain management's daily practices can have a consideration of being a strategic management way through which information can pass and thus with a good flow of information comes the birth of cooperation among companies. (Gattorna, 2015). In sustainable chains, all the environmental criteria, as well as the social standards, are at a foundational application to expectation in a change in the competitiveness of the organizations. It helps maintain a healthy customer base and also be able to bring out the full implementation of the economic criteria to all the customers. Ways in which the trend has an effect to supply management. Ensuring sustainability of products purchase. In the introduction of this concept, the case of buying a firm then would mean the requisition of compliance to the given standards would emanate from the sourced materials of active components. (Govindan et.al, 2015). In so doing the environmental requirements to trigger a sudden concern would a relation which has not only be to the final product but also the intermediaries by causing an effect to the primary components which include the ingredients. (Meisel and Louma, 2015). Thus a focus on the artificial flavors which have an additional impact on the final product. It is an essential move to be able to decrease the amount of packaging hence providing protection to the environment. Ensuring sustainability in the process of manufacturing When making a purchase, a firm has a requirement of introducing an environmental policy to enable a proper transition of the environmental management section which will be part of the sustainability aspect. (Fahimmia et.al, 2015). An insurance in the product purchase and the manufacturing of the final products will be an effect of operating at a minimum direct fashion. It is in this context that a realization has to be in place of the threshold when making a consideration in the environmental performance. A precondition in the same aspect has to make an implication of contrast in the first instance to match the existing supplies and an awarding reputation of the business. Establishing a base amount of products On this avenue, a sustainable outsource is to imply that the assessment of all the supplier has an evaluation at the base of a variety of contents, at different sustainability criteria. When it tries to reach unrealistically high levels, then the company may be losing the business contracts which are at an exclusive rating on the environmental aspect performance. (Eskaundapor et.al, 2015). When purchasing and proper decisions are in place there after good price ratios which are to be at the offering of the products from one supplier. In the basis of solving the tensions which are at the association with the dialogue between the purchasing and then the selling companies, a discussion would require that all the opportunities in place are under a provision of matches in the conventional and the social environment. Developing a base in the process of supply It implies that a significant concern is from the companies which must have a consideration to the concerns outcome to the environment. (Christopher, 2016). As a company has an aspiration to buy it might become at an involvement mostly in the supplier internal prospect in having internal environmental incentives which mean that it may be an association with eco-designation of the products. When incentives are at a description, a high-level trust would mean a greater effort to tackle all the organizational barriers which may be the causative agents to the substantial sustainability to be able to improve supply chain management. Conclusion In conclusion, the need to have the sustainability perspectives to be able to resolve the emerging issues in the context of would mean that most of the efforts in space have to be essential. (Ferguson and Souza, 2016). The need for the trend has made the department a success and hence the economic environment has been being at a relative consent of being. The social environment occurs to have interlink with the other economic climate hence becoming a success to all departments, ensuring continuity of business activities over the last twenty-five years. References Christopher, M., 2016.Logistics supply chain management. Pearson Higher Ed. Eskandarpour, M., Dejax, P., Miemczyk, J. and Pton, O., 2015. Sustainable supply chain network design: an optimization-oriented review.Omega,54, pp.11-32. Ferguson, M.E. and Souza, G.C. eds., 2016.Closed-loop supply chains: new developments toimprove the sustainability of business practices. CRC Press. Fahimnia, B., Sarkis, J. and Davarzani, H., 2015. Green supply chain management: A review and bibliometric analysis.International Journal of Production Economics,162, pp.101-114. Govindan, K., Soleimani, H. and Kannan, D., 2015. Reverse logistics and closed-loop supply chain: A comprehensive review to explore the future.European Journal of Operational Research,240(3), pp.603-626. Gattorna, J., 2015.Dynamic supply chains. Pearson Education Limited. Heizer, J., Render, B. and Munson, C., 2016.Principles of operations management: sustainability and supply chain management. Pearson Higher Ed. Luthra, S., Garg, D. and Haleem, A., 2015. Critical success factors of green supply chain management for achieving sustainability in Indian automobile industry.Production Planning Control,26(5), pp.339-362. Monczka, R.M., Handfield, R.B., Giunipero, L.C. and Patterson, J.L., 2015.Purchasing and supply chain management. Cengage Learning. Meixell, M.J. and Luoma, P., 2015. Stakeholder pressure in sustainable supply chain management.International Journal of Physical Distribution Logistics Management,45(1/2), p.69. Schnsleben, P., 2016.Integral logistics management: Operations and supply chain management within and across companies. CRC Press. Tseng, M., Lim, M. and Wong, W.P., 2015. Sustainable supply chain management: A closed- loop network hierarchical approach.Industrial Management Data Systems,115(3), pp.436-461.

Public Relations Plan for Regents College

Introduction Communication is universally recognized as the cornerstone of all relationships. As such, effective communication is deemed as a necessity for the success of all organization. For an organization that deals with the public, the probability of achieving effective communication, and therefore reaching organizational goals and objectives, is significantly increased by engaging in public relations.Advertising We will write a custom essay sample on Public Relations Plan for Regent’s College specifically for you for only $16.05 $11/page Learn More Public relations is defined as the process of coming up with and managing a strategic communication relationship with a certain target audience. For public relations to be most effective, it is necessary to plan in advance. This plan, which showcases the strategies and tactics to be used to achieve set goals, is of great importance. This is because communication strategy, which is a combination of various communication tools, assists in reaching the intended targets. Statement of the Problem Regent’s College is a London Based institute offering a wide range of programs with an international focus. Although the college boasts of a strong history and has attractive features to offer, it still has low student enrolment rates. Presently, the school has approximately 4,000 students who are from over 130 countries. The school is also perceived as a small private college by the general population. This perception of Regent’s College as nothing more than a small private college, has resulted in declining enrollment and a diminishing reputation for the institute. Regent’s College is not viewed as one of the giant educational institutes in the country. Its popularity is no where near that of the major public universities such as Oxford or Cambridge. As such, there is the possible risk of the College being referenced as a â€Å"small private college† in the news clippings. Regent’s College aims to offset this image and present itself as one of London’s education powerhouses Situation Analysis Despite its low visibility, Regent’s College has a lot to offer, and if its public image is improved, the college can spring to new heights. The current strengths of the college at the present are as follows: Educational Programs Regent’s College comprises of 7 specialist schools which comprise of: â€Å"European Business School London, Regent’s Business School London, Regent’s American College, Webster Graduate School London, London School of Film, Media Performance, School of Psychotherapy Counseling Psychology and Internexus English Language School†. The College offers both British and American degree programmes and has an active student exchange programmes.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Location Advantage Due to its positioning at the center of London’s Regent’s Park, the college is accessible from all parts of the capital therefore making it very convenient for students. The college also has scenic views and offers first class conference facilities. The attractive meeting rooms are complemented by the perfect environment with impressive gardens and extensive lawns. International Focus Regent’s College prides itself in its diversity which is evident both from the number of specialist Schools that Regent’s College houses and the diverse citizenry of its student body. As a matter of fact, the institute was founded with the core purpose of providing a study abroad program. Opportunity Statement The opportunity that has presented itself to Regent’s College is the imminent visit to the institute by the President of the United States, Barack Obama. The visit by the US president is monumental since it is his first state visit to Britain. President Obama is scheduled to deliver a speech at the College. This speech will attract thousands of people including over 400 members of the news media. Planning and Programming A strategy is the specific approach that shall be undertaken to fulfill the goals of the institute. The adoption of a communication strategy is of great importance for Regent’s College for a number of reasons. A strategic public relations program will enable the school to achieve its goals and objectives. By use of public relations strategies, Regent’s College will be able to emerge from obscurity to high visibility as well as increase its credibility. Target Audience An understanding of the major target audience for the Regent’s College is of great importance. This is because it will be necessary for the school to tailor communications to suit the specific needs of the specific audience. The audiences are going to be prioritized into 3 categories. The first category will consist of the primary audience who are the main priority for the program. The second category will consist of secondary audience who are deemed as important. The third category will consist of marginal audience who are seen to be of some value. Primary Audience Potential students to the institute will be among the primary Audience. By reaching this group, the college will grow as a result of increased enrollment. This will result in higher revenue for the college therefore enabling it to improve its facilities even further and expand. The other primary target audience for the program is current students of Regent’s college. The reason for targeting this group is to help increase retention rates as well as maintain a relationship that will extend even after the students have become alumni. The current students are an important facet to the institute since they are responsible for the growth and development of the institute.Advertising We will write a custom essay samp le on Public Relations Plan for Regent’s College specifically for you for only $16.05 $11/page Learn More Parents will be among the primary audience for the program. This is because parents are mostly the ones who finance the education of their children and as such, they have a huge say in the selection of the school for their children. Secondary Audience The education â€Å"industry† will also be included in the Secondary audience category. The members of the education industry consist of teachers to high schools as well as lecturers in institutes of higher learning. This audience is important since the college want to gain peer recognition. Marginal Audience Industry associations will be in the Marginal categories. These people are important since they can help in networking as well as providing opportunities for faculty members. Obtaining of data regarding the views of the key target audience before the event will be necessary to assist quantify the success of the program later on. Key Messages It is important to define the communication objects for this will form the basis of the plan. In Regent’s College case, the primary objective is to increase the visibility of the school to the public, as well as raise the profile of the institute. This plan recognizes that the message aimed at the audience is the core product of the program. With this in mind, a lot of time and effort shall be invested in crafting a powerful message. Specifically, an audience-centric approach shall be adopted when coming up with the message. It will be crucial to imbed relevant and consistent key messages in Regent’s College’s communications. In particular, the key things that the college wants the key target audience (potential students and media) to remember will have to be articulated. Primary Messages:Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Regent’s College is a First Class International college Regent’s College is committed to enriching the lives of the students by offering them with quality education with specific emphasis on development of special skills Regent’s College courses are structured with development of student’s skills and employability at the core. Regent’s College has a strong research orientation and the college organizes conferences and seminar series which attract a number of scholars with common interest. Secondary Message Regent’s College boasts of tranquil surroundings which are ideal for education Regent’s College offers bursaries every year for deserving undergraduate and postgraduate students. Regent has unique facilities including an intra network with new technology infrastructure. Implementation Goal 1: Increase the visibility of Regent’s College through the use of the Mass Media Strategy: Engage in an aggressive publicity campaign Tactic: Develop a media contact list from the huge pull of media personalities who will be in attendance for the president’s speech. Tactic: Create a number of written pieces that will be assembled into a press kit and issued out during Obama’s Visit. This press kit will include: A brief but articulate background of Regent’s College Biography of Regent’s Principal, Professor Aldwyn Cooper and other renowned members of staff. Pitch letter emphasizing on Regent’s College International reach. Distribute brochures containing images of the scenic views of the Regent’s Park to showcase the conducive learning environment present at the school Tactic: Actively share information on the achievements of the school in the past 5 years. Strategy: Update the media personalities on the College’s Current programs and future plans Tactic: Hold an on-campus breakfast for the media personalities who will be covering the event with the school’s principal presiding over the event. Tactic: Issue out press kit and establish a long term working relationship between the schools PR officers and members of the media. Strategy: Pursue broader media exposure Tactic: Issue brochure highlighting Regent’s College’s international studentship as well as the broad curriculum offered by the school Tactic: Goal 2: Brand recognition for Regent’s College as a provider of quality education. Strategy: Capitalize on the past successes of the school by publicizing them. Tactic: Obtain testimonials on the school’s website from leading personalities in finance, government, commerce and the arts who have studied at Regent’s College Tactic: Make use of the star alumni that Regent’s College boasts of. In particular, get TV Chef Anjum Anand and European head of Marketing for Apple, Stephanie Vidal who are alumni of the school to give brief interviews stressing on the role that the school played in propelling t heir careers. Strategy: Establish Regent’s College as home to credible tutors Tactic: Establish the school’s Principal and chief executive, Professor Aldwyn Cooper as an expert in the industry. Tactic: Highlight Professor Cooper’s Credentials including his Fellowship at Stanford and Berkeley to the media Tactic: Submit regular opinion pieces by the principal to newspaper editorials and be highly responsive to higher education issues in the country pitching Professor Cooper as an expert. Tactic: Make Regent’s College Principal and the heads of the respective schools visible at industry levels therefore propelling the schools status. Tactic: On a continuous basis, host conferences and seminars and participate in discussions on current research themes. Also increase publications in relevant journals and publications. Goal 3: Establish a link between Regent’s College and the public Strategy: Establish that Regent’s College is in touch with the c ommunity and its concerns Tactic: Demonstrate the school’s environmental consciousness by highlighting that the college was recipient to the Green 500 Award in 2010 for its commitment to a sustainable environment. Tactic: Regent’s College is committed to ensuring deserving undergraduate and postgraduate students can progress with education despite financial hardships through its bursary programs. Evaluating the Program There have to be specific and measurable goals and objectives so as to underscore the effectiveness of the public relations plan. These measurable entities will help tell if the program achieved what it hoped to. Defining metrics both for tracking and evaluating outcome is important to enable one to access the measure of success achieved by the PR plan. Communications outputs are the short-time or immediate results of the PR plan are the first measure that shall be used to gauge success. These outputs will represent results that are apparent to everyone and will include how well Reagent’s college presented itself to the public. Since this is a media relations effort, the output will be measured in the number of stories concerning Reagent’s College that appear in the media. If there are a significant number of articles and stories in the media, the outputs measure will be favorable. This is because many stories imply that a higher number of people will have been exposed to the story. The institute will therefore have received a fair amount of exposure. However, the total number of â€Å"impressions† will not be the only measure of output. Media content which is the overall content that appeared in the media will have to be analyzed. In this case, favorable content will include a positive and in-depth look at Regent’s college as an educational institute of choice. An even more important measure of success will be the measure of communications outtakes and outcomes. Outcomes are the measure of whether the t arget audience which the PR plan aimed to reach actually received the message and understood it as intended. Outcomes measure whether the communication efforts resulted in favorable response. In this case, a favorable response will include the change in opinion and attitude about Regent’s College. The current view of the college is as a ’small private college’. A successful program will overturn this opinion resulting in people thinking of the institute as a â€Å"One of the Leading Educational Institutes in London†. A behavioral change on the targeted audience would include increased inquiries about the college’s programs as well as a higher enrollment level. Research techniques such as quantitative surveys will be used to measure communications outcomes. Surveys that will be used include face to face, via e-mail and in malls. These surveys will help measure changes in attitudes towards the school. Findings Report The final step shall be an elabor ate report on the findings of the entire project. This is a vital step in communications planning since it will contribute to future improvements. In case mistakes are made, this report shall ensure that future projects do no suffer from the same. The Best Practices and lessons obtained from this plan shall be applied to future activities that may be undertaken by the PR department. This essay on Public Relations Plan for Regent’s College was written and submitted by user Hendr1x to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

MSW Graduate Assistantship Essay Sample

MSW Graduate Assistantship Essay SampleMSW graduate assistantship essay sample contains a lot of unique information about the MSW program. Students who get their masters in nursing can benefit from it to prepare for careers in areas such as home health care, community health centers, and much more.MSW graduates' career prospects are very promising because of their unique experience in an intensive nursing program. Most programs offer a three-year general education degree that covers all important aspects of the field. To improve the graduates' odds, schools and colleges go to great lengths to provide their students with a wide array of tools that are particularly useful in preparing for a PhD. You will find ample data regarding these tools on this resource.This MSW graduate assistantship essay sample provides detailed information about the program. It mentions facts that will surprise you and help you understand why you should choose the program over other options. Read the sample ca refully so that you have a better idea about what you should do and where you should look for information.One of the secrets of the MSW graduate assistantship essay sample is its ability to deliver a number of successful career opportunities. It takes the students' interest and enthusiasm about nursing and helps them realize that it is the best career choice for them. It is very encouraging when students are able to use the resources available in this resource to give them a comprehensive overview of their options. It is impossible for you to become a master's degree graduate without knowing about the opportunities that exist.A number of very innovative new technologies have been developed in recent years to help students advance their careers. The MSW graduate assistantship essay sample confirms that there are jobs for both nurses and PhDs. In fact, the number of jobs available for nurses will increase as more women are given the opportunity to become nurses.Some people mistakenly believe that nurses will be greatly needed in the future because of the rising age of the population. However, the number of jobs available to nurses will also decrease as more people are born every year. Even so, the demand for nurses will be much higher than it was in the past because more people will be eligible to apply for nursing degrees.If you decide to pursue your PhD in nursing, then you will have many choices to choose from in terms of a program and your skills. You can either choose to go to a masters degree program or to a PhD program. This MSW graduate assistantship essay sample should help you make the right decision about which one to choose.

How Jurors Are Chosen in the U.S. Court System

How Jurors Are Chosen in the U.S. Court System If youre trying to get out of jury duty at the federal or state levels, your best chance of doing so is by never registering to vote or canceling your current voter registration. As important as the right to vote is, many Americans opt out of voting to avoid being called for jury duty. However, keeping your name off the voter rolls does not guarantee you wont be randomly chosen for jury duty. Thats because many  state federal  court  districts also pull prospective jurors from lists of licensed drivers and tax records to  supplement their stable of potential juror from  voter lists.  So that means you could be called for federal jury duty in some federal court districts if youve got a drivers license. Nonetheless, voter rolls remain the primary source of prospective jurors. And as long as they remain so, your best chance of avoiding jury duty at the state or federal is to stay off the list of voters in your county and federal court district. Or to get a job as a professional police officer or firefighter, or even run for elected office in your town or state. Simply complaining about having to work wont cut it. How Prospective Jurors Are Chosen in Federal Court Potential jurors are chosen for federal court from a jury pool generated by random selection of citizens names from lists of registered voters, the federal court system explains. It also may use lists of registered drivers. Each judicial district must have a formal written plan for the selection of jurors, which provides for random selection from a fair cross-section of the community in the district, and which prohibits discrimination in the selection process. Voter records - either voter registration lists or lists of actual voters - are the required source of names for federal court juries, according to the federal court system.   So if youre not registered to vote, youre safe from jury duty, right? Wrong. Why You Still Might Be Picked For Jury Duty Canceling your voter registration card of never registering to vote at all doesnt mean youre exempt from jury duty everywhere, and heres why: Many courts supplement voter lists with other sources  including  lists of licensed drivers.   According to the Federal Judicial Center: Congress requires that each district court develop a plan for selecting jurors. Generally, the selection process begins when the clerk of court randomly draws names from the list of registered voters in the judicial district, and sometimes from other sources, such as the list of licensed drivers. Only in Ohio and Wyoming do state courts use only the list of registered voters to build jury pools, not drivers lists or tax rolls. That means you can avoid jury duty in county and state court by simply staying out of the voting booth. Everywhere else? Youre likely to end up in a jury pool at some point in your life if you drive a car or pay taxes. Is That Really Fair? There are lots of people who believe drawing prospective jurors from voter-registration lists is wrong because is discourages people from entering the political process. Some academics argue that the connection between voter registration and jury duty represents an unconstitutional poll tax. As of 2012, 42 states used voter registration as the principle means of choosing prospective voters, according to a research paper by Alexander Preller of Columbia University. Jury duty is a burden, but not one which a concerned citizenry should gladly bear. However, jury services should not be allowed to parasitically burden other civil rights, Preller wrote. The economic burdens of jury duty do not pose  constitutional problems so long as they remain separate from voting; the problem is the link itself. Such an argument claims the current mechanism for choosing jurors forces many Americans to abandon their most precious civil right to carry out a civic obligation.  But other experts believe the wider and more racially and economically diverse the jury pool, the fairer the justice system is. The whole point is for the master jury list to be as inclusive as possible, Greg Hurley, a lawyer and senior analyst with the National Center for State Courts, told the Cincinnati Enquirer newspaper. Whos Exempt From Jury Duty There are some people who will never have to report for federal jury duty, regardless of whether they are registered to vote or not. The federal Jury Act, which requires the random selection of citizens names from voters lists, states that members of the military serving in active duty, police officers, professional and volunteer firefighters and public officers such as elected officials at the local, state and federal levels do not have to report for jury duty. Some courts also exempt the elderly and people who have served on a jury in the previous two years. If youve got another reason you think jury duty represents an undue hardship or extreme inconvenience, the courts might consider granted you a temporary deferral, but these are determined on a case-by-case basis. The other people who dont have to serve on a jury are: Non-citizens who have lived in their judicial district less than a year.People who cannot speak English or read, write or understand English with a degree of proficiency necessary to fill out a qualification form.The mentally ill or physically infirm.People charged with a felony crime that is punishable by more than a year in prison.Those who have been convicted of a felony and have not been granted a pardon, which restores their civil rights.Minors.

Interpersonal Communication Skills Essay Example | Topics and Well Written Essays - 2000 words

Interpersonal Communication Skills - Essay Example Culture is the factor that gives human beings their identity. Human beings are considered unique among the animal kingdom on the planet due to their culture and hence, culture is the basic concept in sociology (Kornblum 2012, p.46). The existence of social organizations like family, group, corporations etc., depends on the culture they adhere to (Kornblum 2012, p.46). All the aspects of social organizations like thinking and communicating with each other depend on the culture and hence, society cannot exist without culture (Kornblum 2012, p.46). Culture is defined as â€Å"all the modes of thought, behavior and production that are handed down from one generation to next by means of communicative interactions-language, gestures, writing, building and all other communications among humans-rather by genetic transmission, or hereditary† (Kornblum 2012, p.46). This definition shows that everything that is made by man becomes a part of his culture (Kornblum 2012, p.46). As culture i s ingrained in a person right from his birth, it gets deeply rooted in the heart and mind of a person. It is this aspect of culture that poses challenge for human beings when it comes to communicating with people from other culture. Interestingly, understanding other culture is not as easy as it seems, as even though culture is a social aspect of human being, it is also an inseparable personal part of identity. Culture is a complex set of beliefs and behaviors and hence is not a simple thing to understand (Kornblum 2012, p.46).

Access Controls Coursework Example | Topics and Well Written Essays - 500 words

Access Controls - Coursework Example As a matter of fact, intelligent readers are one of the most crucial elements that provide all the inputs to control physical security. With the advent of security, these card readers can make independent access decisions. With the innovation of IP, remote access can be even granted. Access controls have created a new generation of security in many ways for organizations. Companies no longer have to rely on traditional methods of people or physical locks to achieve security. One of the many key elements of access controls is embedding authentication. AUP are set of standard and guidelines that are established by a user domain setting. AUP allows logical guidelines to ensure that audit practices are being conducted and risks are being controlled. AUP are extremely important component of framework of security policies because it dictates policies. AUP must be clear and concise in user domain. One of the most prominent factors of AUP is to ensure that user domains are separated by segregation of duties. It is crucial to understand that utilizing AUP allows suspension of user domains from an administrator standpoint. Accounts can be suspended, given limited access, administration rights to install programs, etc. Moreover, AUP encompasses managing passwords, software licenses, noncompliance consequences, and escalations. NIST is also very proactive in promoting administrator rights and segregation of duties. When administrator rights are breached or abused, PAA level agreements are crucial that are enabled to enhance accountability of user rights. It is clear that the PAA is a written, explicit agreement that a user must acknowledge to. The PAA allows the security team to generally have a contingency plan, audit in timely manner. The PAA is a typically a two page document between administration and organization. Security Assessment Policy is a governing legislation that outlines Information Security

Business of Data Warehousing Foundations Essay Example for Free

Business of Data Warehousing Foundations Essay Executive Summary mySupermarket is a grocery shopping and comparison website which aims to provide customers with the best price for their shopping. This report examines how data warehousing provided mySupermarket with the foundation in which to build a successful enterprise, and allowed a subsequent expansion into the ‘business intelligence’ sector. The research draws attention to the problems and limitations that mySupermarket encountered including; coping with diverse sources of data streams, customer loyalty issues, achieving real-time data, data integrity and generating a sustainable revenue stream. These problems were tackled respectively through; building their own data warehouse, adopting a CRM strategy underpinned by their warehouse, adopting Microsoft’s SQL software, supermarket website ‘crawling’, offering ‘targeted’ advertising space and the realisation that the granularity of detail they offered, would allow them to expand into the ‘business intelligence’ sector. The report appreciates the importance of storing data, but concludes that data itself is the prerequisite to success, and that good management is needed to convert this data into meaningful information. It is therefore a combination of data warehousing and good management that has enabled mySupermarket to become a successful venture. Introduction â€Å"On the 31st August 2006, entrepreneur Johnny Stern received a seven-figure sum from investors to transform the way consumers shop for their groceries. From this, the price comparison site mySupermarket.co.uk was born and the company has utilised data warehousing to give consumers access to cheaper grocery shopping. The venture has not been without its problems, however four years on the company has withstood Adam Smith’s ‘Invisible Hand’[1] and grown into a c. £10m company† mySupermarket is a grocery shopping and comparison site that allows customers to compare and shop from four main UK supermarkets in one central place. Their mission statement is â€Å"to get the best possible price for your supermarket trolley while enjoying an easier and more consumer-friendly shopping experience†. Through the use of SQL and data warehousing, mySupermarket is able to collect product pricing, promotion and availability data directly from retailers websites. It then uses its proprietary technology to match identical Stock Keeping Units (SKUs) across retailers. After initial investment from Greylock Partners and Pitango Venture Capital (investors in Facebook LinkedIn), mySupermarket have faced the same difficulties as other price comparison sites in generating a sustainable revenue stream after Stern declared that â€Å"the portal would remain free in principle for shoppers†. The customer proposition for mySupermarket is to first log into their account. Then choose which supermarket to shop at from; Asda, Ocado/Waitrose, Sainsbury or Tesco. Tick their preferred supermarket and choose a delivery time/date, then start to shop. mySupermarket is updated on a daily basis so that the prices shown are the most competitive. Once the customer has made their choice of store, they start to shop by using the tabbed choices along the top of the page. These are divided up into virtual aisles so making a choice from Fruit and Veg, Meat, Fish Poultry, or Drinks etc. Once shopping has been completed, it then shows basket prices across the four supermarkets and allows the customer an opportunity to switch supermarkets. This report will critically discuss how data warehousing has enabled mySupermarket to build a successful business model including the benefits and problems that have arisen from the use of this technology. The report will finally analyse the extent to which data warehousing has contributed to mySupermarket’s success. Technologies Discussed According to Bill Inmon[2] (1993) data warehousing can be defined as, â€Å"a  subject-orientated, integrated, time variant and non-volatile, collection of data in support of the management decision making process†. It is, in essence, a large data storage facility which enables an enterprise to gain a competitive advantage through analytics and business intelligence. Providing integrated access to multiple, distributed, heterogeneous databases and other information sources has become one of the leading issues in database research and industry, IEEE Computer (1991) which can be seen through the success of First American Corporation (FAC), Cooper et al (2000) and Tesco/Dunnhumby, J. Perry (2009). Data mining is the process of ‘digging-out’ patterns from data, usually through Clustering, Classification, Regression and Association rule learning. Data mining technology can generate new business opportunities by providing: †¢ Automated prediction of trends and behaviours. †¢ Automated discovery of previously unknown or hidden patterns D. Champion and C. Coombs (2010) This process is carried out by sophisticated software packages such as Oracle, IBM and SQL. This alleviates the (potentially) very time consuming task of manually inputting and analysing the data Within data warehousing, there is a high importance placed on the quality of data, as without it, meaningful analysis is impossible. Data collection should therefore be taken with a high level of detail, and have solid definitions, as to avoid subjectivity. The purpose of a data warehouse is to support creative strategic decision making through a greater granularity of information with a consistent view of what’s happening. Customer Relationship Management (CRM) emerged in the 1990’s at a time when customers were becoming better informed and less brand loyal. CRM is an integration of technologies and business processes used to satisfy the needs of a customer during any interaction, Bose (2002, p. 89) and is underpinned by data warehousing. As with VISION in the FAC case (2000), the subsequent  benefits of CRM, is that firms are able to exploit the ‘80:20 principle’ which states that some customers are more important/profitable than others. These information sources can only come through data warehousing and data mining. mySupermarket – The Beginning The inspiration for mySupermarket came from Stern’s bargain-obsessed elderly relative; who would scour the aisles of Tesco’s to find his favourite tin of baked beans, jot down the price and travel to competitor stores to try and find a better deal. Stern identified the growing interest in online grocery shopping and felt that it was an area that could be exploited (Fig. 1). Figure 1: Mintel Intelligence – Online Grocery Data Stern spent 18 months before the launch developing the software and tweaking the concept (Fig. 2). Figure 2: Adaption of Martin et al., 2005: 193 The data warehouse was developed through ‘crawling’[3] the four supermarket websites and adding product pricing, promotion and availability data to the warehouse. Once this data was implemented in the warehouse, proprietary technology and SQL software allowed mySupermarket to match identical SKU’s across retailers. This data was also used in developing its CRM strategy through the use of ‘cookies’[4] to store data in the customers computer using the functionality of their browser to find out whether the computer has visited the site before and what SKUs they purchased. â€Å"This enables us to operate an efficient service and to track the patterns of behaviour of visitors to the website.† mysupermarket.co.uk. The feature enables mySupermarket to utilize this information by creating functions such as a ‘Regular Shop’ button, saving customers’ time on their shopping. mySupermarket – Problems Many problems can arise through the use of data warehousing, both technically and commercially. According to Mintel Intelligence (2009), â€Å"Consumer loyalty is fairly low in the [price comparison] market with more than 14 million people (c.58% of market) having used three or more different price comparison sites†. Underlying these efforts was the recognition that, to succeed with this strategy, it must know its customers exceptionally well and leverage that knowledge in website design, service and interaction with their clients. mySupermarket would therefore have to find a strategy to retain a ‘loyal customer base’ in a notoriously disloyal sector. Kimball Ross (2002) state that a common pitfall of data warehousing is to â€Å"presume that the business, its requirements, analytics, underlying data and supporting technology are static† – an early problem mySupermarket encountered was the variation in regional pricing and a growing demand for ‘real-time’ data. Another problem with data warehousing is ensuring the integrity of data, this is typically a human procedure and so subject to human error. Even the most sophisticated data mining systems cannot produce good analysis from poor data. A good illustration of this is from Blastard and Dilnot ‘The Tiger That Isn’t’ where a hospital survey found that an alarming amount of patients were being born on the 11th November 1911. Further investigation showed that nurses often would not fill in patient files properly and to save time, when asked to enter patient D.O.B. they would type 11/11/11 into the database. No matter how intelligent a computer system is, if you put ‘garbage-in’ you will get ‘garbage-out’. Beynon-Davies (2004) states that data warehousing projects are large scale development projects typically taking up to three years to complete. Some of the challenges of such problems may include; selecting, installing and integrating the different hardware and software and also, the diverse sources of data feeding a data warehouse introduces problems of design in terms of creating a homogenous data store. Finally, as with all comparison sites, the major obstacle facing  mySupermarket was generating a sustainable revenue stream from the database they had accumulated. mySupermarket.co.uk did not generate any revenue 5 months after the website went live. Originally, mySupermarket didn’t operate a ‘search advertisement’ scheme (a central platform for companies such as Google eg, BP paying for advertising of their oil spill cleanup when people typed in â€Å"BP Oil Spill† G. Cheeseman, 2010) . There are also no revenue-sharing agreements in place with the four stores whose prices it monitors in effort to remain independent. This, in part, may stem from mySupermarket’s limited market, consisting of ‘a comparison of groceries’. mySupermarket recognised that they would have to expand their focus if they were to generate a large enough turnover to operate a successful business. mySupermarket – Technological Impact The first problem mySupermarket addressed was the industries poor ‘customer loyalty’. They decided to attack this through the implementation of a CRM strategy. After the initial launch, mySupermarket was receiving feedback from customers regarding such things as; healthy options, promotions on offer, printable shopping lists and regular shops. mySupermarket realised that the information stored in their data warehouse could be exploited to meet these demands and increase customer utility. Subsequently, a Health Checker feature was launched based on the Food Standard Authority’s approved traffic light system. In November 2008, the mySupermarket ‘Quick Shop’ function was added, allowing users to type their shopping list on a virtual notepad and find their required items in one go. As delivery slots started running out towards Christmas we also introduced a new print your shopping list feature, which was popular, said Stern. A lot of our shoppers are using the website as a quick way to find the best deals and are then going to the supermarket to make their purchases†. Recent analysis of visits shows mysupermarket.co.uk has a loyal repeat following, with Stern claiming visitors are spending an average of 20 minutes on the site. â€Å"Until recently, there were few viable tools to provide real-time data warehousing nor an absolutely current picture of an organization’s business and customer† J. Vandermay (2001). To combat the problem of achieving  real-time and regional data, mySupermarket used Microsoft’s SQL software[5]. Most data integration solutions focus on moving data only between homogeneous systems and database software. However, SQL integration is capable of moving data among a wide range of databases and systems. It also offers transformational data integration tools to consolidate and synchronize heterogeneous data into a warehouse. This allows consumers to view whether a certain item is in stock in their local store, or view delivery slots for their specific region. This real-time data saves the mySupermarket team having to continually update the warehouse manually. Fortunately for mySupermarket, their website ‘crawling’ technique allows them to take the SKU data directly from the supermarkets themselves. Therefore data will only be wrong, if the supermarket has made the mistake (so would have to sell the item at that price) and so mySupermarket would not be liable. Although Stern took half the time recommended by Beynon-Davies, the warehouse has had to be continuously tweaked since its launch. After its launch mySupermarket noticed a data stream that wasn’t being filtered into the data warehouse – calories. After the realisation, mySupermarket were able to add a ‘calorie counter’ function on to the website. For any business to survive, it needs to generate a revenue stream to achieve a sustainable cash flow:mySupermarket were able to negotiate with supermarkets a commission of  £5 for every ‘first-time buyer’ that shops through their site and  £1 every time thereafter. Other sources of revenue came from the use of advertising, which could be split into two different segments on-site and search-related advertising. Marks Spencer (Fig. 3) are one company that has chosen to advertise with mySupermarket.co.uk as the content is relevant and it is independent from the four supermarkets being compared. Advertisers will typically pay $1.00 $1.50 per 1,000 run-of-site impressions for the advertising placement. However, advertisers may pay even more for targeted sidebar advertisements. Search advertisements are targeted to match key search terms entered on the search engine, these products (advertisements) will then appear first in the search. Danone (Fig. 3) has  paid for ad vertisement when the search term ‘yoghurt’ is entered, and so their umbrella brands (eg, Activia) show at the top of the list, increasing its probability of being bought. Figure 3: mySupermarket.co.uk advertising example Due to the amount of data mining available to mySupermarket, an opportunity was identified for expansion, called ‘mySupermarket insights’. It acts as real-time B2B data service for the ‘Fast Moving Consumer Goods’ (FMCG) sector. As mySupermarket has access to SKU by SKU trends, it is able to offer extremely high level, intelligent data. The services it offers include; New Product Development (NPD) alert reports, Online auditing reports, Price comparison reports, Product substitution report and Customer profiling reports (allowing for further use of CRM through ‘cluster analysis’[6]). This sort of information is of high value to companies and a subscription to the service can range from  £5,000  £20,000p.a. (current clients include Kellogg’s, Innocent Smoothies, Nielson and Ella’s Kitchen). Finally, mySupermarket is often contracted by media companies, such as ‘the Independent’ to analyse trends for news stories – J. Burchill (2010). I feel that information is now widely recognised as being one of the key corporate resources, needing to be carefully managed so that it can be effectively utilised in the decision-making process. Timely, accurate and relevant information can only be generated, however, if corporate data is stored in a secure, accessible and flexible manner. The following table provides a summary of the impact that data warehousing technology had for mySupermarket: Figure 6: Technological Impact Summary mySupermarket – Conclusion To conclude, data warehousing has enabled mySupermarket to overcome issues  such as customer retention, real-time data and generating revenue. It really does appear that â€Å"information is key†, whereby data is the prerequisite for information. J. Poole et al. (2003) state ‘ the underlying economic justification is ultimately based on the value a given technology provides to the customers of the computing systems and software products’ and so the determinate of mySupermarket’s success is essentially based on ‘whether people use the technology’ and ‘the value of the company’. Based on an monthly unique user level of 1 million, and 500k registered users turning over c. £10m, we can assume that at this point in time mySupermarket is justified economically. On the other hand, you could argue that mySupermarket is a ‘recession business’ and not a sustainable enterprise. In which case, the rapid growth in recent years could be due to the economic climate and not because there is a long term demand. Looking towards the future, Our investors have international ambitions, Stern said. They see the potential of transporting the model to different markets.† mySupermarket are looking to expand the companys development team to support its entry into Europe and the US. mySupermarket are currently looking for another round of funding to bridge G. Murray’s (1994) second equity gap. Technology firms often require ‘follow on development funding’, as cash is heavily plowed into ‘Prototype testing’ and ‘Research Development’. In terms of an exit, mySupermarket would be very attractive to major FMCG companies such as PG, Unilever and Kraft’s venture arms. I believe that mySupermarket will achieve their second round funding as they are now profitable and have a proven concept that has high growth prospects for the future. Over the past few years there has been a huge growth in the use of ‘numbers’ and ‘analytics’. Businesses are recognising that it is not enough to work harder than the competition; they also have to work smarter. Davenport (2006) argues that it is â€Å"virtually impossible to differentiate yourself from competitors based on products alone† and so to pull ahead of the pack, businesses need to compete on analytics. In which case, ‘mySupermarket insights’ is poised in a perfect position to capitalize on this new thirst for ‘business intelligence’, whereby companies feel that  they will have to subscribe to the service to compete on an even playing field. However, it is not enough to just store data, it has to be managed, analyzed, implemented and utilised to convert raw data into real information. mySupermarket realised the benefits of data warehousing and were able to exploit this, expanding from a mere ‘price-comparison site’ to a ‘business intelligence provider’ to major FMCG companies. I believe that with the current shift towards analytics and business intelligence, mySupermarket has the potential to be a major force in the FMCG sector whilst offering a greater transparency for customers, all of which stems from good management and data warehousing. References: Beyon-Davies, P (2004) – Database Systems, 3rd edition, Palgrave, Basingstoke, pp. 527-538 and 547-553 Bose, R (2002) – Customer Relationship Management: Key concepts for IT success, Vol. 102, No. 2, pp. 89-97 Blastland, M Dilnot, A (2007) – The Tiger That Isn’t: Seeing a World Through Numbers Burchill, J (Aug 2010) – The Independent: So the Prince of Green Hypocrites is going on tour. Thank God Ill be abroad Cooper et al. (2000) – Data Warehousing Supports Corporate Strategy at First American Corporation Vol. 24, No. 4 Champion, D Coombs, C (2010) – Handout: BSC070 Enterprise Information Systems Cheeseman, G (June 2010) – Triple Pundit: Is It Ethical For BP To Buy Oil-Spill-Related Google Search Terms? Davenport, T. H (2006) – Competing on Analytics IEEE Computer (Dec 1991) – Special Issue on Heterogeneous Distributed Database Systems, 24(12) Inmon, W.H. and Kelley, C (1993) – Developing the Data Warehouse. 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